Alinea Digital:
Marketing That Prepares You for What’s Next
Just like an alinea signals a new paragraph, we help brands and businesses turn the page — preparing and executing marketing strategies for their next chapter of growth. From start-ups, to Inc 5000s and Fortune 500s, our work has generated 3–7x ROAS, scaled brands from $0 to $8M in revenue, and delivered $250M+ in measurable business impact.
ALINEA puts 20+ experience and expertise to work to drive acquisition, retention and longterm value for start-ups, DTC brands, and established brands looking to re-calibrate, transform, and emerge as digital leaders.
Strategy. KPI Development. Planning. Execution. Optimization. Analytics + Insights. Performance Delivered.
"Don’t Leave Your Next Chapter to Chance"
Many businesses get stuck reusing yesterday’s playbook — and it stops working. At Alinea Digital, we build strategies that anticipate shifts in the market, changes in customer behavior, and evolving technology —
Don’t react to what’s next. Be ready for it.
Your Next Chapter Starts Here
Whether you need to scale fast, fix underperforming marketing, or launch into new markets, Alinea Digital can help you get there.
Let’s work together.
Service Pillars
Full-Funnel Strategy for the Next Stage
We craft brand positioning, messaging, and integrated campaigns that engage audiences from awareness to loyalty.
Performance Marketing That Delivers Now & Later
Paid media, search, social, partnerships, and content — all optimized for ROI today and built to scale tomorrow.
CRM & Email That Grow With You
Segmentation, personalization, and lifecycle campaigns that increase retention and lifetime value — and adapt as your audience evolves.
Data-Driven Decisions for a Changing Market
Scoreboards Matter. We track the right KPIs, ROAS, and ROI so your marketing stays accountable, agile, and future-proof.
ABOUT
DAN MECCHI
Bar Raiser. Builder. Getting into the path of customers.
The Approach…
Data driven. Creative delivered. Performance focused.
As consumer behaviors rapidly change, and media platforms and tools continuously evolve, companies need leadership who can both architect and execute; integrating the advertising, creative, strategic and analytical capabilities needed to win the customer wherever they may be – and on their terms. I help brands and businesses uncover and reach audiences, and generate engaging consumer experiences that drive demand, value and growth to maximize media investment and business results.
AREAS OF EXPERTISE
Full-service marketing leader, with digital concentration media strategy, planning, execution, measurement, analytics and optimization
Developing and executing media campaigns at the channel and portfolio level that exceed acquisition and sales KPIs (CPC, CPA, CPO, LTV, etc.). Working with data: translating it into insights and creating action.
Creating memorable digital, social, mobile brand and commerce programs that drive unique customer experiences, engagements and transactions (sales, acquisition + retention).
Building and mentoring strong, high-performance, growth-oriented teams.
Generating opportunities for businesses and brands to maximize resources across departments and borders to drive growth.